BizSugar.com › Marketing › Behavioral Economics and the great “A-ha!”…

Why do people make seemingly irrational choices? Well, for starters, they are human. That is what humans do. So why are we so often mislead when what someone says they want is not the same as what they are willing to work hard to achieve?
The answer is complicated, but this post (and the attached article) will help you to better understand the hows and whys behind choices and action.
Behavioral economics, and the associated research being done to define the core drivers behind emotional (not rational) decision-making, is one of the most vibrant and interesting facets of marketing.
You can't be successful in social media without first understanding these critical differences. Enjoy!