BizSugar.com › Marketing › Beyond Cold Lead Generation with Inbound Marketing and User Engagement

Cold lead generation is a thing of the past.

Today, cold calling and emailing may still be one of the fastest ways to generate leads, but the modern day marketer is no longer confined to the inevitable limitations of wooing complete strangers.

If you want to generate more and better quality leads, complement your cold lead generation efforts with two of the most effective methods made available by current technology: inbound marketing and user engagement.