BizSugar.com › Marketing › Brand and Marketing Trends for 2011

Predictive loyalty metrics allow marketers to decipher consumers’ emotions, expectations, and imminent behaviors in the marketplace. Happily, Brand Keys is an authority on customer loyalty. And, as real loyalty metrics measure the direction and velocity of consumer values 12 to 18 months in advance of the marketplace, they allow us to identify future trends with uncanny accuracy.

Having examined these measures in 4Q 2009, we offer 11 trends for marketers in 2011. Interestingly, in symbolism and spiritualism, the number 11 is said to possess qualities related to intuition, honesty,
understanding and, is also supposed to represent the ideal. The number is said to provide both insight and inspiration. For marketers, these 11 trends will have direct consequences to the success – or failure – of next year’s branding and marketing efforts.