BizSugar.com › Marketing › Brand Consistency for Mid-Size and Small Business

According to my research over 1500 articles were posted within the last year alone about the need for consistent branding. And yet it happens, your realize your company’s branding has different styles and creative directions. It happens primarily to small and mid-size businesses. In this post we’ll talk about why it happens and how to prevent future inconsistent branding.


It’s going to be very rare for a name brand to have this issue. Why is that? The main reason is because they know how much they have to lose through inconsistency. Smaller businesses may think they have less to lose, but that’s a losing mentality. And mid-size businesses really have no excuse, because the main branding aim is to edge closer and closer to name brand recognition. But put your brand in the hands of those that don’t know how to hold it – and things can, will, and do go awry.