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Brand Tribes

Posted by exigomarketing under Marketing
From http://www.exigomarketing.com 5582 days ago

A new theory about consumer segmentation in Asia has emerged. It's called "Brand tribes."

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Comments

Written by ShawnHessinger
5580 days ago

Read Seth Godin's book "Tribes" which takes this idea beyond brand and across cultural lines.

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Written by CindyKing
5581 days ago

An interesting study - thanks for the link!

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