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Branding Case Study: How Ogilvy Turned Speculation into Reality through Ads

Posted by Liz_062 under Marketing
From https://www.process.st 3273 days ago
Made Hot by: thecorneroffice on December 12, 2015 7:53 am

In this branding case study, we see how David Ogilvy positioned Saab as a winter car so successfully the theme continued for over 60 years.

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Written by lyceum
3271 days ago

Interesting branding study. It is sad that SAAB didn't continue on this track.

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