Branding for Food Trucks: The Definitive Guide - crowdspring Blog | Small business news; tips; networking

Posted by RossKimbarovsky under Marketing
From https://www.crowdspring.com 2427 days ago
Made Hot by: jbianca on March 15, 2018 2:16 pm

Deciding how to brand your food truck may be the most important decision you’ll face as a food-on-the-go entrepreneur. A well-branded truck can draw attention to your business everywhere it goes. Follow our food truck branding guide and your truck will race ahead of your competition.

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Written by lyceum
2423 days ago

Ross: I am sorry to hear that! I like Chicago rich supply of restaurants and food places, but it would be great if the street food culture would have a chance to take an active part in the Windy City! ;)

I know that they were pretty sensitive to different scenarios and resistance from the restaurants in Gothenburg, before they rolled out a few food trucks. They looked how they had handled the situation in Stockholm and Malmoe, before they started in Gothenburg.

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Written by lyceum
2424 days ago

Ross: I didn't know about the local regulations in Chicago. That is a pity. Do you know why this is the case? Gothenburg has had food trucks for some years now, and I am still searching for my favorite! ;)

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Written by RossKimbarovsky
2424 days ago

Typically, such regulations are created to prevent food trucks from competing with local restaurants (who lobby to have these regulations). The claim is that cooking on trucks is a safety issue - although obviously, this is not an issue in many other cities where there's a thriving food truck industry.

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Written by lyceum
2425 days ago

Ross: I will link to this post in a upcoming post on my site, Street Food Guide (in Swedish).

Do you have a favorite food truck in your area?

All the Best,

Martin

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Written by RossKimbarovsky
2425 days ago

Thanks! Unfortunately, Chicago is not well known for food trucks. Local regulations prohibit cooking on trucks (unlike many other cities) so it's really tough for food truck operators to create fresh food. But when I travel, I love trying out a nice variety. How about in your area? Do you have a favorite?

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