Branding is a journey

Posted by Martina Iring under Marketing
From http://martinairing.com 3809 days ago
Made Hot by: PMVirtual on June 30, 2014 3:02 pm

I've shared my thoughts on branding (it's a process, an evolution and it's OK to change!) as well as recommended a really great resource to help you out if you're struggling with branding.

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Comments

Written by lyceum
3788 days ago

Martina: Great to hear! Do you have some other examples of branding journeys?

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Written by lyceum
3801 days ago

Martina: Thanks for the example. I definitively will check out Natalie Sisson's brand, Suitcase Entrepreneur. My long-range goal is to become a digital nomad, living a globetrotter lifestyle. Talk to you soon again!

All the Best,

Martin

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Written by Martina Iring
3794 days ago

Awesome Martin! You'll love her site then :)

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Written by lyceum
3801 days ago

Martina: Thanks for pointing out that branding is an evolving process and not a tattoo that will be the same all the time. Do you have some examples of small business brands that have done the journey?

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Written by Martina Iring
3801 days ago

Hi Martin,

One brand evolution that I found really inspiring and interesting to watch was Natalie Sisson’s. She transitioned from her WomanzWorld brand into her Suitcase Entrepreneur brand when she determined her true passion was supporting entrepreneurs wanting to live a location independent lifestyle. A pretty big change, but she rocked it!

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