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Simple Branding Tips for Increasing Brand Awareness through Search Marketing

As a small business owner, your brand is everything. It’s the culmination of all of your hard work and dedication that encourages consumers to purchase your product or service. When a prospective customer sees or hears one of your brand elements, they’ll immediately associate it with the product or service you offer. While there are dozens of different ways to increase brand awareness, the most effective solution is search marketing.