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In an edition of his podcast, The Daily Flip, Jim Kukral reviews a book on branding your business by David Brier of DBD International. Kukral, who focuses allot on branding in his business coaching, does a great job of covering some of the truly inspiring aspects of the book where related to branding. And they are lessons that can apply to any business owner large or small. Among the more interesting observations are the realization that competing on price may not only be a bad idea but that if price becomes an issue you really haven't sold your customer on the value of your product. Kukral also points out the book's observation that failing to adequately brand your service or product puts you on a level playing field with competitors offering the same service.