Building Owner Brands [podcast]

Posted by lyceum under Marketing
From http://thesmallbizexpress.com 3839 days ago
Made Hot by: OpenSourceMedia on May 7, 2014 8:55 am

The Small Biz Express podcast:

Social media… it is NOT just for your business. In an age of information and CEO celebrity-hood, customers want to know a little something about the owner of your company (RE: you). It doesn’t matter if you’re an offline owner, an online owner, or an aspiring owner with a cool idea. Your online profiles are being searched, found, and scrutinized. The thousand dollar question: are they helping or hurting your company brand?

Here’s an example of an online profile that is doing NOTHING for a business. Seriously?? There’s nothing of value here… no link to the business… no sharing of this person’s values or thought-leadership… nothing but crickets. No posts since 2006? I mean, hey, it’s not like Google is a popular search or anything.

(Gary: Mike, you should be ashamed of yourself.)
(Mike: I am. Ugh. Feel free to rip me in the comments. I deserve it.)