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Shiny Object Syndrome. SOS.

Whether you know it by name, or by some other form, if you’re an entrepreneur, there’s a good chance you’ve suffered from it at some point or another.

The gist of it is this:

A new idea captures your imagination and attention, which gets you distracted from the bigger picture. You go off on tangents instead of remaining focused on the goal. Often these side projects remain unfinished and only take away from the bigger picture. You’re worse off on all fronts.