Can you describe what Yahoo! is in five or less words? Can you define what the company stands for, what is its mission, and what is its core product?

Businesses diversify their product range; it’s a logical step to maintain growth. However, for successful companies, the core product still remains easily identifiable and defines who they are. Google has dozens of products on offer, but the mission statement to “Organise the world’s information” still drives what the company stands for, and how the public define it; a search engine.





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