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Can You "Fail-proof" Your Business?

Posted by wordchef under Marketing
From http://thewordchef.com 4191 days ago
Made Hot by: BizWise on June 7, 2013 7:58 am

Even if someone you trust and admire (aka an "Influencer") makes a hard-to-believe marketing claim, you need to ask questions. Here's what happened when I did just that.

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Written by AngelBiz
4186 days ago

I have a bridge in Brooklyn for sale. Want to buy it? it's fail proof!! Whoever sells you fool proof business is only making his business fail proof.

I particularly like it when you say that failing is not really a bad thing. In fact, it can be an excellent opportunity to learn and improve.

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