Can Your Customers Tell You Apart From Your Competitors?

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4905 days ago

Watching the Tony Awards highlighted just how varied the musicals were to each other.Taking this into the business world the question is how different are your brands versus your competitors? Simple exercise to see how different your brands are.

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Comments

Written by yoni67
4904 days ago

Amazing that it was not planned and just all came together in a business marketer's dream; sort of like the perfect storm.

Yoni

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Written by m4bmarketing
4904 days ago

The funny thing is there have been many campaigns for tourism since and they have cost a lot of money but not really achieved much unfortunately.

Yes AC/DC certainly were and still popular. I have been to their concerts years ago. I think they did some sell out concerts a little while ago and from reports they had not lost their touch. Love the way go can go from LRB to AC/DC as they are so different.

Susan

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Written by yoni67
4905 days ago

BTW Susan,

I clip from an awesome Aussie export, a band that never got the recognition they deserved. Maybe bad marketing :)

http://www.youtube.com/watch?v=-Qy-uz6_9Fs

Yoni

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Written by yoni67
4904 days ago

Susan,

Then I will fall back on AC/DC. How's that for an Aussie export. Did you ever attend one of their shows?

Yoni

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Written by m4bmarketing
4904 days ago

Little River Band were very popular here but like many others just didn't make it big in the US. Maybe it was a case of their style didn't appeal.

Susan

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Written by yoni67
4905 days ago

Dearest Susan,

Fine job as always!

Now a question...do you take requests?

I have a suggestion for a future post of yours if you are interested. The 80s and 90s...I'm still living in America. The Crocodile Dundee movie comes out. Men at Work sing about The Land Down Under. Vegemite sandwiches, Olivia newton John, Midnight Oil, the band. All of a sudden the hugest, hottest thing was Australia...shrimp on the barbie, Foster's Lager, and a whole bunch more.

It was a great move, a great song, but somehow I get the feeling that behind all of the fad was a very clever Australia marketing campaign.

I'd be interested in your inisght.

Cheers,

Yoni

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Written by m4bmarketing
4904 days ago

Hi Yoni,

Thanks and will always take a request from you. Hate to disappoint but it wasn't part of a marketing campaign. Paul Hogan was used after Crocodile Dundee came out for tourism Australia and it was quite successful for a while. Men at Work song I think became popular because it was used as the song for Australia's winner in the Americas Cup. As for Vegemite, while we love it it seems Americans and many others can't understand why and hate the taste. All the elements were separate and I don't think although I could be wrong that it drove that much increase inbound tourism.

Cheers,

Susan

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