In their book The Breakthrough Imperative: How The Best Managers Get Outstanding Results, authors Mark Gottfredson and Steve Schaubert give a case study about a fitness equipment manufacturer that selling 39% of all units in its industry, but is capturing only 20% of industry profits.
Case Study: Driving Profits with Customer Segmentation
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4510 days ago
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