BizSugar.com › Marketing › Case Study - EMD Are Still Effective

Since various Google updates over the last couple of years, we have been forced to switch from a national ranking company to a local ranking company. Whilst searching through our competitors we have came across some sites that have been ranked in the top position on Google for some competitive keywords, but why? The below research show that EMD (Exact Match Domains) are still ranking high for competitive keywords for no real reason.