BizSugar.com › Marketing › Case Study - How To Learn To Speak Like Your Customers

Copywriting – I can’t say I’ve ever been particularly strong at it.

It’s hard to know with some degree of certainty you’re using the right messaging. I’ve had many people look at my home pages and tell me I should change X, Y and Z – often contradicting each other in the process.

At the same time, we know that when customers come to our website they’re looking for some keywords that speak to the problem they’re having, and if we don’t provide those keywords in seconds, they’re going to bounce.

Ninja Outreach is a great example.