I have a friend who visits a Panera store nearly every day on his way to work, buys coffee and a muffin, and presents his MyPanera member card at the register. That’s effective customer relationship marketing at work, so I asked why he applied for a Panera card and why he uses it.
Case Study: Panera Wins a Preferred Customer
Posted by stepbystepmarketing.com under MarketingFrom http://www.stepbystepmarketing.com 4364 days ago
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