BizSugar.com › Marketing › Caviar Kid? More like Caviar Mom: A lesson in knowing your audience - The Watering Hole

This post explores an interesting discovery the Addwater team made about a product called "Caviar Kid" - lunch kits aimed to "introduce younger palettes to the delicious, nutritional powerhouse caviar."

We first thought it was a ridiculous idea and a tough marketing task, but were proved wrong!