BizSugar.com › Marketing › Celebrate Customer Birthdays with These 2 Email Promos

Customer retention is extremely important, and an easy way to demonstrate how important your customers are to your brand is to craft email campaigns based around their birthdays. They illustrate that you care, that you remember them, and they give them reason to remember you, too. Depending on what kind of response you’re looking for from your customers, there are two main approaches you can take.