BizSugar.com › Marketing › Choosing A Product Name, Key Tips From Apple

Choosing a business or product name can be one of the most difficult and crucial business decisions that we make. The right name can make or break our product, and most of the time we usually only get one shot at getting it right. So, it only makes sense to see what some of the greatest product naming companies in the world do each and every time. For this example we will look at Apple. In his book Insanely Simple, author and former creative director for Apple Ken Segall outlines many of the key principles that make product naming at [...]