BizSugar.com › Marketing › Co-Creating Know, Like and Trust | Duct Tape Marketing

I am giving a talk this afternoon at the Inbound Marketing Summit in Boston and here is the essence of the message I plan to deliver.

For the past 10 years or so I've been using this definition of marketing — Marketing is — getting someone who has a need to know, like, and trust you. With each passing year, I've found this non textbook definition to become more relevant. Trust is now accepted in all circles as the most important asset a brand can earn.