BizSugar.com › Marketing › Commercial Kids

Research suggests that children develop preferences to certain brands when they are young. Starting from the brands on the packages of baby food they are fed to their mum and dad taking them to McDonald's and giving them Barbie dolls. Children are surrounded by brand labels from the day they are born and with pocket money they are able to make choices about buy different brands from a very young age. There is evidence to suggest that the influence may affect their choices in adult life. For example, who doesn't long after the brand of ice cream your mum always used to give you? Children as young as three years old recognise brand logos and Fisher has done research to find that they start being influenced by brands as young as the age of two.