Confessions of a Content Marketer

Posted by globalcopywrite under Marketing
From http://www.globalcopywriting.com 5084 days ago

Consistently developing and publishing good content is the key to an effective content marketing strategy. The best content marketers focus on production and don’t worry so much about the mechanics and technicalities of every word they put down. Getting your content into the hands of the people that want to read it is the goal.

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Written by businessavante
5084 days ago

That makes a lot of sense, Sarah. In Da Vinci's case - he's "allowed" to shoot for perfection, because he comes so close - like Beethoven (they weren't crankin' out sausage!).

businessavante

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Written by globalcopywrite
5084 days ago

You also hit on a good point. Some of those masters, da Vinci and Michelangelo for two, were really just guns for hire. The Medici family kept them on contract, more or less, so they weren't pressured to produce greatness with every stroke of the brush like artists are now.

Having said that, these guys were seriously great in ways I can't even fathom. (Can you imagine the term Renaissance Man being coined if they weren't around?) But not all their work measures up to the Sistine Chapel, the Last Supper, the sculpture of David or the Mona Lisa.

You don't come much closer to consistent perfection than Beethoven. I would hate to think of all the wonderful music we would be without if other composers only published when they could compare and compete.

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Written by businessavante
5084 days ago

Lots of great points, Sarah! I didn't understand Joe Pulizzi's remark about Leonardo (maybe I didn't get the full context). Did he mean Da Vinci should have settled for "good enough" and painted a few hundred Mona Lisas to get more cash? He said he could only paint it once (it was commissioned) - I don't get it?!

businessavante

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Written by globalcopywrite
5084 days ago

I think what he meant was that Da Vinci painted all the time but only had a few real masterpieces. If he considered a masterpiece the only thing worthy of viewing, we would be denied a lot of great artwork. If he'd try to paint the Mona Lisa again, he would have been accused of lack of originality.

Many writers get caught up in the perfection cycle. If you wait for something to be perfect, you'll never get ANY content out there.

I also think Pulizzi was saying to take some risks. Allow yourself to be imperfect. You never know what might happen.

Thanks for your comment. That point resonated with me specifically because I always have a nagging feeling my stuff would be better if I just had more time. If I had all the time in the world, I'd probably never get anything out the door.

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