BizSugar.com › Marketing › Content Marketing Benchmarks: Is Your Content A+ Material?

During the early Venngage days, we would publish content for the sake of publishing content. We read in many content marketing guides that you should publish often, and some studies even suggested that the more you publish, the more shares you will get. So we churned out several posts per week, per author. After a few months of this, I took a step back and asked my team, so how are we measuring our efforts? What is considered a good post? For example, in terms of shares on a blog post, is 50 total shares good? Is 100 good? No one knew the answer. There were a lot of benchmarks on the frequency and volume of posts, and also on the best times to share them, but no actual metrics on how many shares you should be getting to be considered “good”, “average” or plain “bad.”