BizSugar.com › Marketing › Content Marketing Budget – What to Consider - Curata Blog

Content marketing is still a red-hot buzzword in the world of digital marketing. Many marketers are starting to see the positive impact content has on improving buyer engagement and driving qualified leads. This is leading to an increase in content marketing spend across the U.S. According to the results of our third annual study, 2014 Content Marketing Tactics Planner, 71 percent of organizations are increasing their content marketing budget this year, but many are unsure where to allocate it. This article includes 3 places to start.