Content Marketing: Forget About the 5%

Avatar Posted by shatekpatrick under Marketing
From http://contentmarketinginstitute.com 3160 days ago
Made Hot by: advertglobal on March 31, 2016 2:34 pm
At the end of Karen McGrane’s keynote speech at Intelligent Content Conference 2016, she talked about getting to 95%. Specifically, she discussed how a responsive web design can get you to 95% of your goals … so don’t be in such a rush to get to adaptive or personalized content (the last 5%). If you reach the 95%, then (and only then) go for the last 5%.





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