BizSugar.com › Marketing › Content Marketing Initiatives You Should Know About

According to a study from the Content Marketing Institute, 60% of B2B companies plan to increase their content marketing spend in the next 12 months. Clearly, B2B marketers believe that content marketing is a powerful tool, and we couldn't agree more. Content marketing isn't an easy task, but fortunately, there are many great examples to learn from in the B2B world.

Here are just a few of the B2B content marketing initiatives that we feel represent best practices in this growing field: