BizSugar.com › Marketing › Content Marketing is About Customers, Not Keywords

Here’s the thing though, I think it’s one of those topics that is misunderstood and certainly evolving. Content has fallen squarely into strategy as far as I’m concerned. I often call it the voice of strategy.

Looking at your website, website’s structure, your SEO plan, and content or editorial plan, overlap significantly in the category of strategy, and while you have to address them in an integrated way, you also have to start thinking differently about content and how you’re going to use it to meet some of your business objectives.