BizSugar.com › Marketing › Content Marketing Now Scientifically Proven

A key to creating this value? Evergreen content. Next, we ponder Apple’s next move, which doesn’t appear to include an acquisition of Time Warner (or Disney). We encourage listeners to look for assets they can acquire to build richer customer experiences. Finally, we’re genuinely excited about university research that proves excellent content builds trust (warning: the opposite is also true). Rants and raves include a historic meeting between Pope Frances and leading YouTube stars, and a partnership between programmatic ad data providers that appears to be missing an important element. This week’s This Old Marketing example is from ­­­­­­­­­Thomas Chippendale.