BizSugar.com › Marketing › Content to Consumer Marketing: Spotlight on Eventbrite\'s Eric Meyerson

Eric Meyerson, global director of consumer marketing at Eventbrite, speaks to ClickZ about how the introduction of content marketing helped the company reach consumers in far away places.

Eric Meyerson, global director of consumer marketing at ticket and registration platform Eventbrite, has developed a number of campaigns that have exceeded expectations in the two years he has been there. He has also moved the company into a new direction. His secret weapon? Content marketing.