BizSugar.com › Marketing › Corporate Social Responsibility Isn’t Just for Big Brands

Does your business have a corporate social responsibility (CSR) program in place? Small businesses and startups may not consider themselves in need of a CSR program, once thought to be the domain of large corporations. However, the number of companies with CSR programs – no matter the size – has grown in recent years. A recent study by the Reputation Institute found 73% of consumers in the world’s 15 largest markets are willing to recommend companies they perceive are delivering on their CSR programs.