Could These Silly Mistakes Cost Your Business Sales? | M4B Marketing | Small business news; tips; networking

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 4034 days ago
Made Hot by: Webdev1 on November 7, 2013 10:35 pm

Why make silly mistakes when you can avoid them. Here are three that can be eliminated with a touch of empathy and simplicity.

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Written by HeatherStone
4028 days ago

Susan,

Regarding your first point, I think this goes along with the oft repeated but not too great (in my opinion) advice of creating scarcity. As someone in our BizSugar community pointed out not so long ago, when selling a product like art work or a handmade item, scarcity certainly enters into the equation when looking at value. Same with actual seats at an event. The artist will only make so many in their lifetime in the first example. In the second, there are really only so many seats in the auditorium. When you try to use the same rationale to sell a digital product, you are talking about something that can be copied endlessly. Its value may be based on something else, the difference you will see when you apply the information you learn from it, for example. But attempting to claim there is a scarcity stretches credibility and you risk insulting your customers in the process.

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Written by m4bmarketing
4028 days ago

Totally agree with what you said Heather. And I still see businesses still try to use it with digital products which does't make sense. The other thing about scarcity such as seats is to make sure there is a good price with it as it can be a motivator to get people to commit early.

Susan

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