BizSugar.com › Marketing › Create a New Market Category by Courting Analysts Your Customers Respect

When you're creating a new product category - especially in the software / technology world - analysts are key to defining that new category. But there are different types of analysts, and knowing the differences can help you accelerate this process.

1. The Subject Matter Expert
2. The Super Consultant
3. The Majors (Tier-One)

Anthony Kennada, VP Marketing at Gainsight, lays out the specifics of each and how to take advantage of them to speed your time to market.