BizSugar.com › Marketing › Creating a positive brand for your business through association

One of the most tried and tested tools in the brand manager’s box of tricks is to associate their product or service with another in order to benefit from the 3rd party’s existing positive branding.

Examples include Nike’s use of sport stars, perfume’s use of leading movie stars and the partnership between Coke and McDonalds. Any business, no matter how big or small can use this tactic, including yours. Here are some ideas you can apply to your business