BizSugar.com › Marketing › Cross-Brand Partnership Marketing in the Cloud

The concept of cross-brand marketing partnerships is not a new one. Many industries, travel for instance, have capitalized on offline partnership marketing programs for decades. In more recent years cross-brand partnerships have moved online, and are so commonplace it’s unusual to NOT come across them. For example, after a customer reserves an airline flight online, they’ll often see an option to reserve a car or a hotel on their reservation confirmation screen.