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Customer Profiling: Should You Rely More on Analytics or Intuition?

Posted by stepbystepmarketing.com under Marketing
From http://www.stepbystepmarketing.com 4539 days ago

How do you and your marketing team try to understand who your best customers are and what they want? Do you brainstorm and use an intuitive approach? Or do you use an analytical approach by poring over statistics, website analytics, and other hard data?

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