BizSugar.com › Marketing › Dancing in Tom’s Footsteps: A Successful Cause Marketing Campaign

Not long ago we wrote an article about branding and included Tom’s shoes as an example of a successfully implemented unique selling proposition. Their charity appeals to the philanthropist in many, and helps motivate a buyer to choose Tom’s over a similar shoe due in part to the successful branding. Let’s dig deeper into Tom’s charities and find out what it is that they do for the world and how they do it.