Differentiate Or Die: How To Survive The Competition

Posted by ryanhanley under Marketing
From http://www.ryanhanley.com 5285 days ago
Made Hot by: jamesanderso4 on May 18, 2010 4:06 am

Are you being commoditized? In his book The Lexus and the Olive Tree, Thomas Friedman writes, “a commodity is any good, service or process that can be produced by any number of firms, and the only distinguishing feature between these firms is who can do it the cheapest.

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Comments

Written by ShawnHessinger
5284 days ago

Great post! And what a simple but elegant innovation on the basic sales process at the same time transforming your product and your brand. It requires no expensive marketing or advertising, helps establish you as an expert or authority in a market otherwise filled with pushy sales people and even turns the concept of cold calling on its head by injecting basic elements of permission marketing. Thanks for sharing!

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