BizSugar.com › Marketing › Do you know when it's a good time for your customers?

Knowing exactly how SMEs would like to receive your marketing would be invaluable. The report is based on a continuous monthly online survey completed by a panel of 1250 SMEs. This monitors SMEs' contact preferences allowing marketers to use this information to achieve greater cut-through from their marketing activity. The study – conducted by research agency Fast Map – also monitors how SMEs market themselves. According to the report, UK SMEs boast a collective turnover of £1500 billion and many work in the B2B sector whose direct marketing is estimated to be worth £5.7 billion. All this makes SMEs lucrative marketing targets. So what should marketers be doing to reach them?