BizSugar.com › Marketing › Do You Really Need a New Website?

You would think that, as a Web developer and content marketer, the last question to ask a potential client is whether they really need a new website. And yet, that’s one of the most productive questions to ask.
Far from talking clients out of working with you, it frequently helps solidify their thinking, which in turn makes your job much easier. It’s always easier to succeed if you’ve defined what success looks like before you begin.
Defining what success looks like usually involves more stakeholders than the small group tasked with building a new website. It can be helpful to talk to various constituent groups directly, since talking to an outside expert can help break the silo-ed thinking and turf defending that sometimes happens when discussions are filtered through the in-house team.