Does Your USP need TLC?

Posted by JackieP under Marketing
From http://jackiepurnell.com 5138 days ago

Developing a USP and getting it right can be a tough gig, but a vital component to your branding strategy.

So today we’ll do a quick drive by on the whole shebang, so buckle up.

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Comments

Written by alastair
5135 days ago

Great article. Thanks. A really good explanation of a concept that I've always found difficult to pin down.

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Written by JackieP
5135 days ago

Thanks Alastair, your not on your own, it seems to be a stumbling block for a lot of people. Glad it helped.

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Written by businessavante
5137 days ago

Hi Jackie!

Archie & Edith Bunker from TV's "All in the Family" in the '70's.

businessavante

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Written by JackieP
5137 days ago

ahhh...gotcha! I know who you mean now.

Have a great weekend Duncan

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Written by businessavante
5138 days ago

For years I've been thwarting advertisers trying to "get inside my head". It's just too crowded in there - or too small to navigate!

Edith & Archie (about his thinning hair)

Archie: "Grass doesn't grow on a busy street."

Edith: "'Doesn't grow in cement, either!". (said nonchalantly)

businessavante

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Written by JackieP
5137 days ago

Well Im sure its not too small to navigate =)

and while Im not familiar with Edith and Archie...she sounds like she would be right up my alley.

Thanks Duncan

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Written by saraib820
5138 days ago

You go Girl! PINACHE!

Rivkah

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Written by JackieP
5138 days ago

Thanks Rivkah, appreciate the comments

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Written by yoni67
5138 days ago

Jackie,

You taught me something new. Thanks. And again, in a style that screams of freshness, uniqueness and strength. Keep writ'n and I'll keep read'n!

Yoni

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Written by JackieP
5138 days ago

Will Do Yoni! Thanks for the praise.

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