BizSugar.com › Marketing › Don'€™t Create a New Business, Just Create New Termonology by Paul Chato

Let me get this right out. I hated sociology in university. I thought it was a load of crap. It was a pseudo science wrapped up in words like, gemeinschaft and gesellschaft and ethnocentrism. Blah. I always got into trouble because I would explain human interactions using common English words, and I would get docked marks for not using the sociology terms.