BizSugar.com › Marketing › Don’t Be Fooled, The Details Will Define You

What would cause the CEO of a Fortune 500 company to inspect the floor tiles at their latest retail location?

Elliot carefully describes a scene where Steve spends months choosing the new tile floor for the latest Apple store. In the end, he selects a premium stone that is handcrafted in Italy. Overnight, flooring installers work to remove the old tiles and install the new ones. By morning, the store is open and ready for business.