BizSugar.com › Marketing › Don’t Make This Mobile Marketing Mistake

When we initially talk about the role of mobile for a brand, trouble looms when early thoughts focus on only one thing – pushing the brand. With few exceptions, if all the concentration is on branded push, the mobile opportunity is missed. Success becomes a perpetually dangled carrot that is always going to be tantalizingly within reach (the promise of mobile) but never to be had (blatant disregard for the medium). You can do better by taking a different approach.