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Do's and Don'ts for Your Marketing Dollars
The economy is down. Budgets are even tighter than normal. But you know you still have to spend something to market your company, right?. After all, what good is it having the “best” product or service if you don’t have customers to take advantage of it.

So with a tight budget, where should you — and where should you not — be putting your marketing dollars?

After more than 10 years in marketing and communications for publicly traded companies, non profits, and higher education institutions, here are my thoughts…