BizSugar.com › Marketing › Drip Marketing 101: Blog

Studies and statistics show year after year that even with the steady rise of inbound, old school
e-mail marketing is still the most effective channel to get a marketing message across to your customers and prospects. But though the game might still be the same, the way it's played has changed drastically since it's inception. In line with what modern day inbound tells us, the best tactic right now is to be able to draw a parallel between your campaign and the customer journey, but to accomplish that for each individual customer seems like a pipe dream, doesn't it?

Here's everything you need to know about drip marketing and how you can implement it.