Many of our most-trusted online and offline marketing tactics have very little capacity to support or adapt to the context of time and place. They certainly cannot get down to specific increments of minutes and seconds, or meters and footsteps - like mobile interactions can. The mobile Web, specifically, unlocks for consumers the power to interact with, find, or demand the content they want at exactly the time and place they want it. Therefore, the mobile Web fills the gaps between layers of static, broadcast, or stationary media… between online and offline experiences… and between Web stores and physical stores.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!