Effects a Logo Change Can Have on Your Brand

Posted by ivanpw under Marketing
From http://www.noobpreneur.com 4283 days ago
Made Hot by: OpenSourceMedia on February 20, 2013 1:43 pm

When you buy a logotype or design your brand's image, you may be a little resistant to change. But as we'll see below, change can sometimes be a good thing.

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Comments

Written by HeatherStone
4283 days ago

Hi Martin,

Interesting post. The relationship between some brands and their logos is truly complex. Clearly, there is more to a brand and a company than a logo, and a cool logo does not guarantee a great company. On the other hand, once the association between a logo and the brand it represents is created, customers often react badly to even the simplest changes. (Think change to The Gap logo a few years ago.) Once customers love your logo and fully connect with it as the symbol of your brand, be careful not to rock the boat.

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